Easy care of your shoes

A MUST-HAVE

GENIUS STICKthe innovative stick for easy care of your shoes!

Clean the insoles of your pumps, high heels,
ballet flats, loafers, sandals, slip-ons and sneakers

Order now!

Take care of your shoes and remove dirt deposits on the insoles of your shoes in no time

Whenever shoes are worn without tights or socks, dirt deposits typically form on the insoles. Now you can clean your shoes very easily with Genius Stick.

Learn more about the use of Genius Stick in our instruction video.

The main advantages of Genius Stick

  • Easy cleaning of the insoles of your shoes
  • No more uncomfortable feeling when wearing shoes without socks
  • Made in Switzerland
  • Beautiful design

Clean insoles in just 2 easy steps

1. Scrape the Genius Stick in a back and forth motion over stubborn dirt deposits on the surfaces and along the edges.

2. Simply wipe off the dirt with a cloth.

  • Schuhe putzen mit dem Genius Stick Sugar White

    Schuhe putzen mit dem Genius Stick Sugar White

  • Schuhe putzen mit dem Genius Stick Pepper Black

    Schuhe putzen mit dem Genius Stick Pepper Black

Do you have any questions or suggestions about our product?

Contact us now!

The innovator

On a personal note, I am interested in clear, simple and practical solutions that help me in everyday life and are useful as well as aesthetically pleasing. We all contribute to shaping our immediate environment, which affects our well-being and attitude towards life – even when it comes to small and useful things.

As far as shoes are concerned – whether sporty, elegant or sexy – we love them all!

All of us are constantly on the go – in our jobs, during our time off, with family and friends, throughout the day and in the evening.

A great amount of pleasure and enthusiasm went into the creation of the GENIUS STICK, since I am truly convinced of the indispensable benefits this little helper has to offer.

Vilma Anoochic Heer
On a personal note, I am interested in clear, simple and practical solutions that help me in everyday life and are useful as well as aesthetically pleasing. We all contribute to shaping our immediate environment, which affects our well-being and attitude towards life – even when it comes to small and useful things.

As far as shoes are concerned – whether sporty, elegant or sexy – we love them all!

All of us are constantly on the go – in our jobs, during our time off, with family and friends, throughout the day and in the evening.

A great amount of pleasure and enthusiasm went into the creation of the GENIUS STICK, since I am truly convinced of the indispensable benefits this little helper has to offer.

Vilma Anoochic Heer

GENIUS STICK

+41 43 499 18 48